Starbucks Metaverse Games
Starbucks partnered with Katmai to test and refine three games, the first two were shared exclusively with Starbucks Odyssey Beta members and the final iteration rolled learnings from the Beta testing into a full release to all Starbucks App users.
Starbucks Odyssey was a Web 3 loyalty testing ground based on journeys that earned users NFTs and exclusive benefits. Each journey consisted of a set of tasks and purchase requirements. These games were a part of two user journeys and completing them earned you points to use to gain benefits. The third game was made available to all Starbucks App users as a way to promote a specific product push and to drive purchases of a limited-time beverage.
My Role - Overseeing all creative development, Vendor Management, Matterport Content Capture, and campaign asset production
Partners - Starbucks Studio Team, Katmai
Team - Starbucks Creative Studio
PSL 20th Anniversary Game
To celebrate the birthday of PSL, Odyssey users were given the opportunity to run through a fall-themed town square, check out a virtual store, and collect as many pumpkins as they could to earn points and gain benefits.
Coffee Heritage - First Store Tour
This game was all about taking Starbuck’s Coffee Heritage into virtual space. Odyssey members were encouraged to explore the first store at Pike Place in Seattle, before walking through a gallery of great moments in coffee history, and then making their way to tour the Seattle Roastery, all from the comfort of their device. Emotes and easter eggs were used to surprise and delight those who enaged.
